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Out-of-home · independently verified

Physical advertising,
measured to the impression.

Modifier places billboards and digital out-of-home across the country — and verifies every impression with on-board computer vision. The reach of the street, with the accountability of digital.

4.2B
Impressions verified
12,400
Boards live
±3%
Measurement accuracy
Night cityscape with illuminated billboard
VIEWER · 0.97
VIEWER · 0.93
1,248 verified impressions · last hour
Illustrative · on-board computer-vision overlay

Planning measurable out-of-home for brands and agencies across retail, finance, entertainment, and travel.

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Two ways in

One platform. Built for the two sides of the buy.

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How measurement works

From the street to the spreadsheet, in four steps.

No panels, no modelled guesses. Every board observes its own audience and reports what it actually saw.

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Privacy by design Anonymized at the edge. No images or personal data ever leave the device.
Proof in the numbers

Measurement you can take to the CFO.

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What we do

The whole channel, plus the proof it worked.

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The dashboard

Every board, every impression, in one live view.

A stylized look at the Modifier analytics product. Final figures and views are illustrative.

Overview Audience Footfall
Last 30 days LIVE
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Verified impressions daily · last 30d
Wk 1Wk 2Wk 3Wk 4
Impressions by daypart share
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Footfall intensity · day × hour
Low High
Selected work

Campaigns we can prove.

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Read the case study
Standards & governance
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As featured in
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Whether you're buying the channel
or supplying the inventory — let's talk numbers.

Get the media kit with markets, formats, and verified-impression rates — or start a partner conversation about inventory and data.

Request a media kit Become a partner